![]() ![]() ![]() Scott is, for better and for worse, a symbol of millennial marketing - easily adaptable, capable of molding himself around any company’s needs. His corporate partnerships, of which there are scores, have inspired fawning coverage in music magazines and business publications alike. His rise coincided with the corporate takeover of streetwear and sneaker cultures, making him a de facto stand-in for “cool.” An avatar on which to place as many logos as possible. For close to a decade, Travis Scott has carefully positioned himself squarely at the center of hype. ![]()
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